Credit where it’s due

(Apple, this is hard for me to say)

Anyone who’s watched me for more than five minutes knows I’m not exactly Apple’s biggest cheerleader. So consider this the tech equivalent of me eating my own hat. (ok maybe not that far 😂)

🍏 Right, they got me
This latest round of announcements actually landed. iPadOS 27 in particular, wow! The iPad’s finally behaving like the computer they’ve been charging laptop money for all these years. iPadOS was not even it. It was already great with Windowed apps which as I said in my recent videos, is now challenging Samsung DeX in a big way.

And Siri, after roughly a decade of being the punchline, suddenly seems to have something going on behind the eyes. I used it without wanting to lob my phone across the room. Low bar, I know. But they cleared it.

🤔 But here’s my hang-up
This is where the sceptic in me wakes up. Is any of it actually new? Or has Apple just spent a couple of years quietly catching up to things the rest of the industry shipped ages ago, then walked on stage and announced them like they’d invented fire? Half of what impressed me, I’m fairly sure I’d seen elsewhere already, just less shiny. So which is it: genuine leap, or the world’s most expensive game of catch-up?

I honestly can’t decide, and I’d love to know where you land. Hit reply and tell me, or better yet, use the comments in the video to let me know!

Say the word in the comments and we will continue the chat over there!

Have a great weekend!

Obrigado,
Alex